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Using iSocialEyes’ ambitious, creative and innovative foundation, we can build on a progressive advertising campaign using the World’s most recognisable arts festival. Bringing together a brand with a globally recognisable arts festival like the Edinburgh Fringe Festival, will bring a whole new customer base to such an advertiser’s market. Being in the creative sector, we realise that it takes more than a logo display to get noticed. As a result, iSocialEyes are open to discuss how a client’s brand can have a pro active involvement with iSocialEyes’ forthcoming projects so that such a brand will really stand out from the crowd.

The other sections on this page act as a brief example of what we can offer and is entirely flexible to suit each individual’s requirements. The demographics of both our online and offline audience is highly favourable for most consumer orientated products and services, especially those orientated around the arts.

We would be pleased to discuss this brief with you – if you have any questions, please contact me directly either by emailing me at contact@isocialeyes.co.uk or send me a message via my profile. (Opens in a new window.)

Scope

Multi market promotion of products and services through advertising:

1. Edinburgh Fringe Festival – 400,000 visitors

2. Online TV Series – 1,000,000 per episode (Targeted)

Working with selected brands, we will provide the creative edge to build brand recognition and loyalty for such brands to target consumers through a variety of product promotions. 

Alignment with brand and business objective

Target Segment:

With the initial focus being on the Edinburgh Fringe Festival, such an elite and globally recognisable arts festival attracts people from all over the World. With 70% being in the 18 – 35 age groups such a festival is ideal for getting your brand in front of an audience ready to consume.

Alignment with brand:

We are creative, enthusiastic and diverse. A lot of companies and organisations are likely to claim this too, however iSocialEyes put their words where their mouth is by performing at the World’s largest arts festival. Your brand will be seen in the context of creativity, originality and diversity as well as a brand associating itself with innovation and a willingness to engage with its audience / customer base.

Exploitation Potential and Key Deliverables

1. Official PR Launch – Advertisers’ brand will be strategically placed for optimum photographic and televised impact

2. In addition to creative advertising, of your brand, in and around the Edinburgh Fringe Festival, our cast and crew will be wearing promotional clothing during the festival and you can have your brand on such clothing. Cast and Crew will also wear such promotional clothing at all professional engagements.

3. Brands and Clients will be offered copyright free digital photographs of their brand at our production(s) so that they can use such material for other campaigns they may have.

Knowing the importance of quality placement, we do not just place your brand anywhere. After all, seeing your brand incorporated into a blow up tunnel into our Theatrical venue would be more memorable and effective than having your logo placed randomly in a Theatre programme wouldn’t you agree? Here are a few examples, on the internet, that we feel gives a brief idea of what angles we intend to offer clients alongside traditional methods:

*Visual examples to follow …*

As already stated, we understand that an advertisement package is about mutual benefit and so we will provide weekly and monthly updates to ensure that brands’ objectives are being realised and fine tune such packages to keep in accordance with what the brand and client are seeking.

Advertisement Placements

We are currently finalising all our advertisement placements for your brand.  Do bear with us on this.  We do hope to get a table up with the required points needed by the end of February 2012 by the very latest.

Feel free to contact us to discuss the kind of impact and audience you are looking for so that when we have the completed breakdown, we can ensure that your desired vision is fully realised.

The Points System

The more active our site becomes, the more revenue we generate.  That is the bottom line so it does not take a genius to work out that we want our website to be as active as possible.

We want to reward people for supporting our vision here.  Eventually, we will explore the ideas of offering our members prizes but first we have to show that it works and that is where you and your brand come on board.

Once you have created a profile, every time you commit to an action such as;

• accepting a friend request

• creating a group

• posting on our forum

• sending a message etc

you will earn x amount of points.

You will then be able to trade these points in for advertising space at our productions and other events.  A full list, together with the amount of points required, will be posted shortly.

Edinburgh Fringe Festival

• Outdoor advertising – Performing at a festival gives optimum spaces indoors and outdoors. So whether you wish to have billboards outside or an advertisement in one of our programmes, this will be an ideal opportunity. As we are a creative team, we want to make sure that a clients brand gets maximum attention. Doing this, we will offer traditional billboard spaces as well as ‘outside the box’ methods. Here are a few photos, from the internet, that give an example of some of the ‘outside the box’ thinking we can offer:

*Visual examples to follow …*

• Media Coverage – As the Edinburgh Fringe Festival is a globally recognisable brand, not to mention the World’s largest Arts festival, the World’s media will be on hand to cover the festival. iSocialEyes’ cast and crew will be interviewed by local media from where they originated as well as the company, as a whole, gaining national media coverage. ALL coverage, be that in print or motion picture, will be creatively done in a way that our advertisers benefit too.  We can discuss with such client so that either:

a) Interviews / Promotional photographs are done with the cast and crew wearing promotional clothing with the advertisers brand on

b) Promotional photographs will be done in a similar format to how the film premieres use backdrops. Here are typical examples:

*Visual examples to come …*

This is ideal for …

So who would be ideal for this – The Edinburgh Fringe Festival draws in a vast range of people from all walks of life. This is great for brands as this allows them to appeal to a wide market niche. If there are brands looking for a specific niche, then the niche would of course be art. Companies ranging from Art Insurers to DIY stores have been seen advertising at such a festival. Let’s not forget your usual suspects too such as Art Magazines, Fashion Outlets, Transport companies, Print companies, Web Designers to name the least. After all, the artistic industry draws in people from all genres and walks of life and offers brands the opportunity to present themselves in a prestigious and cultural manner in front of an audience whom are relaxed and open to visual stimuli.

We are keen to work with building brand awareness of emerging artists too.  With social media the key to building a fan base / customer base now, this would be an ideal opportunity to be pro active in your promotion.  So …

• Are you a model?  Maybe having a few promotional photos inserted into our programme will help promote your brand

• Are you a Musician?  How does having your CD’ sold at our productions sound to you?  Generate some extra income as well as increasing your fan base

• Are you a photographer?  Would you like your material exhibited at our production venue?  Maximise your opportunity by getting your brand in front of artists seeking a photographer to produce promotional photographs whilst appealing to our audience with your existing prints?

• Do you run an arts website? Increase your online traffic … This is the place to get your brand involved

It is all about being innovative from the outset and we look forward to speaking to you so that we can develop an efficient campaign that will maximise your exposure to both a mass audience and a specialised niche.

What do we get out of it

For this vision to be successful, we need a little something.  Not money but people.  The more people who join this site and become active members, the more advertising revenue we will generate which means we will be able to donate more time to good causes.  As you will see across this website, our aim is to redistribute wealth from corporate advertisers and inject it back into good causes such as this initiative and generate paid jobs within the arts.

All we ask is that you become active members on iSocialEyes and invite friends, family, colleagues etc.  The way we will monitor this is on a points system.  The accepted good causes organisation / individual will have a figure at the top of their dashboard.  Every time you commit to an activity such as accept a friend request, create a group, submit a topic on the forum etc, you will gain points.  The more points you accrue, the more we will be able to offer you in terms of voluntary time, complimentary advertising etc.