1. The number of customers available to our business is approximately:

The World if you include the internet!  400,000+  Attend the Edinburgh Fringe Festival and then we plan on a UK tour.  Time will tell as we see how well we sell tickets and will keep a regular check on our social channels as well as Google’s Analytics.  Time will tell.  With all that said, we are initially aiming at 56,000 members for the site alone where we hope to springboard from as we seek to expand in the future.

2. Our market is currently undergoing growth. What are the reasons for this? Have there been any legislation changes? Are you aware of anything that might impact on it in the future?

The entertainment industry is a highly competitive one with many opportunities which are snapped up instantly. With the change of online media, the entertainment industry is moving to online resources and rely on them a lot more these days.

The very nature of our company is about creating new opportunities through developing strong relationships with potential advertisers so that we can create new jobs and work on material for our audience.  Coupling this with the Olympics coming to the UK, there are going to be plenty of room for expansion with seen and unseen opportunities arisen.

3. Who do you typically aim to have as a customer?  (Please see our social media pages for up to date information on the kind of audience members we are attracting)

My typical customer profile:

Age Bracket:  15 – 25

Sex:  Male: 35% and Female:  65%

Income bracket: £150 – £300 per week

Please Note …

(As a new company, with a keen eye to make our content as accessible as possible, we will have to go down the trial and error process to see the kind of audience we attract.  Over time, we will fine tune our Market analysis so that we can really pin point each of our products / services to their relevant niches.)